Tag Archives: FCA

Dodge Furious 7 Promotional Partnership Shows Brand’s Power

The Fast & Furious movie franchise has used Dodge vehicles in its films since its inception. Now, though, not only will Dodge vehicles star in Furious 7, but Dodge will also join in a promotional partnership with Universal Pictures and Atlantic Records to entice the public to come see the final Fast & Furious film. “Fast Dodge cars, adrenaline-filled action, and heart-pounding music have fueled the Fast & Furious movie franchise,” said Olivier Francois, Chief Marketing Officer for FCA Global. “For the first time, Dodge is broadening its long-time partnership with an innovative new Atlantic Record collaboration that truly expands the power and reach of the Fast & Furious franchise … Continue reading

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