Tag Archives: Dodge History

Dodge Brand Image Sheds Family Focus, Looks to Performance

When the Dodge brothers first founded Dodge, the brand focused on offering performance and speed at a low price. Over the years, the American car brand has turned away from its roots, instead offering cheaper, family-oriented models for the working class. Now, the Dodge Brand image is looking to go back to the beginning, changing its focus from a family-friendly image to one of pure speed. This transformation started with the introduction of the Dodge Challenger SRT Hellcat—a hot-rodder’s dream. With 707 horsepower under the hood and a top speed of 204 miles per hour, the Challenger Hellcat can eat up a quarter mile in just 11 seconds. And the … Continue reading

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