Tag Archives: Dodge brothers

Dodge Brand Image Sheds Family Focus, Looks to Performance

When the Dodge brothers first founded Dodge, the brand focused on offering performance and speed at a low price. Over the years, the American car brand has turned away from its roots, instead offering cheaper, family-oriented models for the working class. Now, the Dodge Brand image is looking to go back to the beginning, changing its focus from a family-friendly image to one of pure speed. This transformation started with the introduction of the Dodge Challenger SRT Hellcat—a hot-rodder’s dream. With 707 horsepower under the hood and a top speed of 204 miles per hour, the Challenger Hellcat can eat up a quarter mile in just 11 seconds. And the … Continue reading

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The Dodge Spirit Lives On in the New 2015 Dodge Challenger

The Dodge brothers were quite a pair. A new ad gives us a colorful, albeit fudged, image of who these guys were in their time. First of all, they were the kind of boys who made their own bicycles. John Dodge held office. Horace Dodge dug the orchestra. They raced yachts. “Their lives were big,” we are told. Most importantly, they infused their vehicles with this spirit of grandeur. Though much has changed in a hundred years, that original spark has not been lost. The Dodge spirit lives on in the 2015 Challenger. Chrysler Chief Marketing Officer Olivier Francois said, “Dodge has a very specific DNA, a bloodline that traces … Continue reading

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