Daily Archives: December 8, 2014

The Dodge Spirit Lives On in the New 2015 Dodge Challenger

The Dodge brothers were quite a pair. A new ad gives us a colorful, albeit fudged, image of who these guys were in their time. First of all, they were the kind of boys who made their own bicycles. John Dodge held office. Horace Dodge dug the orchestra. They raced yachts. “Their lives were big,” we are told. Most importantly, they infused their vehicles with this spirit of grandeur. Though much has changed in a hundred years, that original spark has not been lost. The Dodge spirit lives on in the 2015 Challenger. Chrysler Chief Marketing Officer Olivier Francois said, “Dodge has a very specific DNA, a bloodline that traces … Continue reading

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