Category Archives: Dodge Brand

How Fiat Chrysler Supports the U.S. Military

The month of May is dedicated to appreciating and acknowledging the sacrifice of our military. But Fiat Chrysler supports the U.S. military all year round! Fiat Chrysler honors those who serve and have served, both past and present. The history starts early, from the Jeep being awarded the Purple Heart, to Dodge producing many of the Army’s convoy vehicles. Chrysler’s military support even goes all the way back to the 1930’s. What does Fiat Chrysler do now? Plenty! They make an annual donation to the Marine Toys for Tots Foundation, have provided construction support towards the World War II Memorial, and support the USO (United Service Organizations). Jeep brand’s “Operation … Continue reading

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Dodge Viper Named to Hagerty’s Hot List of Future Collectibles

  Hagerty’s “Hot List” honors highly collectible vehicles that were chosen for their joy of driving and collectability for future enthusiasts. The Dodge Viper has been enthralling car enthusiasts for quite some time with its incredible performance, and this year the Dodge Viper was named a future collectible. The Viper earned a spot on Hagerty’s Hot List for a reason. The Viper ACR holds more track records than any other production car in the world. And Viper’s “1 of 1” program gives customers a chance to configure their own one-of-a-kind supercar. The Viper was the first high-performance vehicle of the Dodge brand, and hasn’t let it down since. With a … Continue reading

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New Star Wars Ad Asks You to Join the Dodge Side

The new Star Wars film is about to release around the world, and perhaps nobody is more excited than the guys at Dodge. Just check out this awesome new ad they came up with. Titled “The Force Gathers,” the ad shows off a huge lineup of its most popular vehicles, including the Challenger SRT Hellcat, Charger SRT Hellcat, Grand Caravan, Journey, and Dart, all available at Withnell Dodge. Each car in the ad was painted white, which when combined with the black grille gives them an uncanny resemblance to the white-and-black Stormtroopers of the beloved franchise. At the helm of the large procession is a black Dodge Viper SRT, who … Continue reading

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Pickup Throwback: NY Daily News Features 1978 Dodge Warlock

As part of its Bizarre Car of the Week segment, the New York Daily News recently did a piece on the Dodge Warlock. This Ram-based custom truck was a classic pickup to many, offering rugged durability and great styling. The throwback to the 1978 Dodge Warlock featured in the Manhattan-based national newspaper reminded people just how great Dodge really is. According to the Daily News, the Warlock is one of the first factory performance pickups in the US, designed to be easily customizable. Under the hood, the truck came with a monstrous 7.2-liter V8 capable of producing 220 hp. Unfortunately, this iconic pickup is not very fuel-efficient, at least in … Continue reading

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Dodge Furious 7 Promotional Partnership Shows Brand’s Power

The Fast & Furious movie franchise has used Dodge vehicles in its films since its inception. Now, though, not only will Dodge vehicles star in Furious 7, but Dodge will also join in a promotional partnership with Universal Pictures and Atlantic Records to entice the public to come see the final Fast & Furious film. “Fast Dodge cars, adrenaline-filled action, and heart-pounding music have fueled the Fast & Furious movie franchise,” said Olivier Francois, Chief Marketing Officer for FCA Global. “For the first time, Dodge is broadening its long-time partnership with an innovative new Atlantic Record collaboration that truly expands the power and reach of the Fast & Furious franchise … Continue reading

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Dodge Brand Image Sheds Family Focus, Looks to Performance

When the Dodge brothers first founded Dodge, the brand focused on offering performance and speed at a low price. Over the years, the American car brand has turned away from its roots, instead offering cheaper, family-oriented models for the working class. Now, the Dodge Brand image is looking to go back to the beginning, changing its focus from a family-friendly image to one of pure speed. This transformation started with the introduction of the Dodge Challenger SRT Hellcat—a hot-rodder’s dream. With 707 horsepower under the hood and a top speed of 204 miles per hour, the Challenger Hellcat can eat up a quarter mile in just 11 seconds. And the … Continue reading

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