2014 was a busy year in the automotive industry. Dodge in particular was in the news multiple times for various positive stories, all of which we here at Withnell Dodge followed closely. Now the year is coming to a close, we’d like to take this opportunity to share our 2014 Dodge highlights with you. Check them out below.
SRT Hellcat Models
Beginning in May, Dodge started leaking information about two new performance models that would debut in 2014, starting with the Challenger SRT Hellcat, and following in August with the Charger SRT Hellcat. We quickly discovered that the Hellcat models were capable of producing a monstrous 707 horsepower and 650 lb-ft of torque to make them the most impressive muscle car and sports sedan ever. In fact, we’d like to dedicate 2014 to the Hellcat models, because we think they are the best things from the entire year.
Viper Pricing Lowered
The Dodge Viper is an iconic supercar. Prior to the 2015 model year, the vehicle’s MSRP was a whopping $99,995. But in 2014, Dodge dropped the price of the Viper to a mere $84,995—still a great deal of cash to throw down on a car, but $15,000 less than the previous model year, nonetheless. Although rumors suggested Dodge reduced the Viper’s price in order to compete with the Corvette Z06, nothing was ever confirmed.
The “Don’t Touch My Dart” Commercials
Although the new Dodge Dart debuted in 2013, 2014 saw a series of epic commercials designed to show the appeal of the small car. These commercials, titled “Don’t Touch My Dart,” starred Craig Robinson of The Office fame, and Jake Johnson from New Girl. In the commercials, Johnson is the proud owner of a new Dart, and Johnson is jealous. Hilarity ensues.