The Fast & Furious movie franchise has used Dodge vehicles in its films since its inception. Now, though, not only will Dodge vehicles star in Furious 7, but Dodge will also join in a promotional partnership with Universal Pictures and Atlantic Records to entice the public to come see the final Fast & Furious film.
“Fast Dodge cars, adrenaline-filled action, and heart-pounding music have fueled the Fast & Furious movie franchise,” said Olivier Francois, Chief Marketing Officer for FCA Global. “For the first time, Dodge is broadening its long-time partnership with an innovative new Atlantic Record collaboration that truly expands the power and reach of the Fast & Furious franchise and provides a natural extension for showcasing Dodge’s most powerful new performance vehicles to movie, music, and car enthusiasts everywhere.”
The Dodge Furious 7 promotional partnership will include a variety of television spots in both U.S. and international markets, social media and digital marketing campaigns, and a special Furious 7 landing page on Dodge’s website.
If you are interested in getting your own Fast & Furious vehicle, stop in to Withnell Dodge today!